We are True North Beard Co.

We are here to empower. We believe that when you look good you also feel good and our products were developed to help you look your absolute best. Feel empowered by your beard or great hair, smell good, and go forth with an abundance of confidence.
Give us a try and experience the True North way of life!

always moving forward. always true north.

JUST ARRIVED!

Liquid Butter

Our newest all-season release, this versatile product will unlock new possibilities for your beard care.
Featuring an all-new carrier blend including Abyssinian, Borage, Meadowfoam Seed, and Avocado Oils.

Available in 5 scent options

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