About Us

True North has always been on a path to provide a quality product with the intention of inspiring greatness.

While living and working in Boston as a General Contractor, Kris realized his beard was looking less than its best. After many long nights creating and re-creating the perfect blend of the best ingredients, True North Beard Co. was ready to be shared with the world in 2016. Working all day building houses and long nights making beard products eventually led to having to take a step back in 2019 to regroup and relaunch even stronger in 2023. His curiosity into how to unlock the secret to not just a great looking beard, but a more natural and skin safe approach to grooming has now grown into a family company in Madison, Maine committed to educating others on how to reach their true beard potential with our small batch, organic and cold pressed when possible, handmade oils, butters, balms and more.

We pride ourselves on great customer service, super fast shipping, and pushing the envelope with unique scent creation. We're never afraid to take risks. Quality ingredients with a modern approach and a unique sense of style has always been our mission and we hope you will join us on your journey to find your True North. 

If you ever need anything, don't hesitate to reach out!

This is a brotherhood, we are True North.

Always moving forward!

Thank you,

Kris & Tera

True North Beard Co