About Us

True North has always been on a path to provide a quality product with the intention of inspiring greatness.


While living and working in Boston as a General Contractor, Kris realized his beard was looking less than its best. After many long nights creating and re-creating the perfect blend of the best ingredients, True North Beard Co. was ready to be shared with the world in 2016. Working all day building houses and long nights making beard products eventually led to having to take a step back in 2019 to regroup and relaunch even stronger in 2023. His curiosity into how to unlock the secret to not just a great looking beard, but a more natural and skin safe approach to grooming has now grown into a family company in Madison, Maine committed to educating others on how to reach their true beard potential with our small batch, organic and cold pressed when possible, handmade oils, butters, balms and more.


We pride ourselves on great customer service, super fast shipping, and pushing the envelope with unique scent creation. We're never afraid to take risks. Quality ingredients with a modern approach and a unique sense of style has always been our mission and we hope you will join us on your journey to find your True North. 


If you ever need anything, don't hesitate to reach out!

This is a brotherhood, we are True North.

Always moving forward!
Thank you,
Kris & Tera
True North Beard Co

Let customers speak for us

from 1710 reviews
Best Butter ever

This new blend is one of the best butters in the market and I have tried a lots of butter it's smooth and it feels great on the Beard, and the next morning the best feeling on my beard . Thanks truenorth for a great product.

Bishop Quinones
Comp Ready Beard Butter (new blend)
Comp Ready Beard Butter (new blend)
Great scent

Another great product from TNBC. The butter is creamy and easy to apply and work in my beard. The scent is mellow and subtle.

Jeff Harmon
The R'oud Dude Beard Butter
The R'oud Dude Beard Butter
I work until 11pm and get up 530am to get my kids on the bus

I work until 11pm and get up 530am to get my kids on the bus. This has been a game changer and life changer for my night routing 5 nights out the 7.love it

Gerald Toner
Liquid Butter
Liquid Butter
Softens and smells great

Softens and smells great. Shipping is always fast and I love their personal touches with the hand written post cards. It’s like having a pen pal. Customer for life.

Mark Goddard
Wicked Citrus Beard Conditioner
Wicked Citrus Beard Conditioner
This was my first Fall scent beard product purchase

This was my first Fall scent beard product purchase, and I must say that Salem knocks it outta the park!

Anthony Hourston
Liquid Butter
Liquid Butter
Autumn is upon us

Haddonfield cologne—-ah, fall in the bottle for me. Yes please!!

Boston Bearded
Haddonfield Cologne
Haddonfield Cologne
Great looking AND Truly Functional

Love this cool looking leather keychain. Great way to separate keys that you might remove occasionally (think car keys for service work), from keys that you may not want in anyone else's hands!

R P Jones
True North Handmade Leather Utility Keychain
True North Handmade Leather Utility Keychain
One of the best beard wash I have try

One of the best beard wash I have try , but that is exactly what you get from True north, nothing but the best great job.

Bishop Quinones
Wicked Citrus Daily Beard Wash
Wicked Citrus Daily Beard Wash

Comp Ready beard oil smells amazing and feels amazing in my beard!!

Alfred
Comp Ready Beard Oil (new blend)
Comp Ready Beard Oil (new blend)
House of North

Oil is fantastic, nice light citrusy scent. Good feel in beard, will buy again

Clifford Witt
House of North Beard Oil
House of North Beard Oil

Haddonfield cologne—-ah, fall in the bottle for me. Yes please!!

Boston
Haddonfield Cologne
Haddonfield Cologne

Salem and Haddonfield cologne are my top two oil/butter snd colognes now. Great longevity too

Boston
Salem Cologne
Salem Cologne

Freshness in a bottle.

Boston
The Irish Goodbye Cologne
The Irish Goodbye Cologne

Same as my beard butter review. Great playful bubblegum and woods scent. So well blended.

Boston
Back To School Beard Oil (new blend)
Back To School Beard Oil (new blend)

As always with TNBC. Amazing quality products and company. Feel in beard is such a high, top tier.
The scent is great, a fresh and playful bubblegum with some woods in the base. Happy I grabbed two of them.

Boston
Back To School Beard Butter (new blend)
Back To School Beard Butter (new blend)