About Us

True North has always been on a path to provide a quality product with the intention of inspiring greatness.


While living and working in Boston as a General Contractor, Kris realized his beard was looking less than its best. After many long nights creating and re-creating the perfect blend of the best ingredients, True North Beard Co. was ready to be shared with the world in 2016. Working all day building houses and long nights making beard products eventually led to having to take a step back in 2019 to regroup and relaunch even stronger in 2023. His curiosity into how to unlock the secret to not just a great looking beard, but a more natural and skin safe approach to grooming has now grown into a family company in Madison, Maine committed to educating others on how to reach their true beard potential with our small batch, organic and cold pressed when possible, handmade oils, butters, balms and more.


We pride ourselves on great customer service, super fast shipping, and pushing the envelope with unique scent creation. We're never afraid to take risks. Quality ingredients with a modern approach and a unique sense of style has always been our mission and we hope you will join us on your journey to find your True North. 


If you ever need anything, don't hesitate to reach out!

This is a brotherhood, we are True North.

Always moving forward!
Thank you,
Kris & Tera
True North Beard Co

Let customers speak for us

from 2176 reviews
Always Best Beard Products HANDS DOWN

Amazing, like everything TNB produces

Steve Waltman
VS 1874 Beard Butter
VS 1874 Beard Butter
Another great scent

Candied oud already smells amazing. When you add the cranberry and orange you get a great scent that will get you compliments. Great in beard feel that will leave your beard very soft.

Jeffrey Elwood
Mack Frost Beard Butter (new blend)
Mack Frost Beard Butter (new blend)
THE IRISH GOODBYE

This is my first time using True North’s oil and the Irish Goodbye is amazing it’s a nice medium strength cologne scent smells amazing not greasy fast absorbing I will continue purchasing from this company because the customer service is amazing the products are amazing what more could you ask for I highly recommend

John Henley
The Irish Goodbye Beard Oil
The Irish Goodbye Beard Oil
Arr this be good soap

Warm oatmeal with a touch of vanilla.
Lathers up nicely. Don't miss out on True North's soaps.

Eric Ekstrand
Pirate’s Booty Beard and Body Bar
Pirate’s Booty Beard and Body Bar
Classic clean, Solidly fresh

I like this scent.
I get a little bit of “Comp Ready” as well as “Alone” feels from this one this has an earthy, woodsy and also a fresh and clean vibes from this scent profile. So good. Enjoy the spring with this masterpiece

Boston-Bearded
Irish Code Beard Butter (new blend)
Irish Code Beard Butter (new blend)
WICKED CLEAN DAILY BEARD WASH

I am fairly new to this company and so far I am super impressed with the products the wicked clean daily beard wash is amazing gets my beard really clean without stripping the natural oils i highly recommend you try it so glad I did as long as they are selling I will be buying amazing products amazing customer service

John Henley
Wicked Clean Daily Beard Wash
Wicked Clean Daily Beard Wash
Great product like their body wash

Great product like their body wash. They never let me down keeps my hair soft and my scalp only fresh and moisturized

Lorenzo Ballejos
Big Ole Bottle Hair Shampoo
Big Ole Bottle Hair Shampoo
Haven't had a chance to use it yet as it's ine of 3 I got

Haven't had a chance to use it yet as it's ine of 3 I got, but smells good

Mike Rourke
Blue Crush Beard and Body Bar
Blue Crush Beard and Body Bar
Smells great feels even

Smells great feels even better

Jeffrey Hildebrand
St. Patrick Daily Beard Wash
St. Patrick Daily Beard Wash
Amazing

This is my first purchase and I love it. I heard about the company from Dan C Bearded and it's every bit as good as he described. Excellent blend and amazing scent. I'll definitely purchase from here again

Robert Scharnhorst
Acqua Di Beard Beard Oil
Acqua Di Beard Beard Oil

2nd buy. I love how the orange is paired with pine & oud. Fresh but still a rugged scent.

Boston-Bearded
Christmas At Baker’s Beard Butter (new blend)
Christmas At Baker’s Beard Butter (new blend)

2nd buy. Soooo good.

Boston-Bearded
The Quest Beard Butter (new blend)
The Quest Beard Butter (new blend)
Love them coffee scents

I drink my coffee with caramel in it so this was a must have for me. Always been a fan of coffee scents. This one delivers and the cocoa powder finish is a nice touch.

Jeffrey Elwood
Coffee With Johnny Z Beard Butter (new blend)
Coffee With Johnny Z Beard Butter (new blend)
Love the scent profile

Love the scent profile ,feels fantastic in the beard , will definitely buy more for you

Anonymous
Wicked Citrus Beard Oil (new blend)
Wicked Citrus Beard Oil (new blend)
More FUN! FUN! FUN! from True North Beard Co.

More FUN! FUN! FUN! from True North Beard Co.with their always cool merch. Shamrocks and Shenanigans black tee shirts with green logo / lettering just in time to celebrate The Wearin' of The Green! Love these comfy, cool, great fitting shirts reppin' the brand! #NORTHCREW

R P Jones
Shamrocks and Shenanigans T-Shirt
Shamrocks and Shenanigans T-Shirt