Scent Catalog
MAINLINE
1989 - This is raw power in a bottle. A deep blend of citrus, musk, and spice with notes of mandarin, tonka bean, and sandalwood. Bold and fresh with a touch of mystery.
Acqua Di Beard - You already know the vibe! A super clean and masculine scent made up of crushed mint leaves, warm brown sugar, and lemon zest. Get ready to win with this aquatic classic.
Bearded Savage - One of our original classics, this is a clean and masculine woodsy scent with notes of leather, amber, musk, and tonka bean. For savages only.
Deer Hunter - Often imitated but never duplicated, this is our fragrance free super nourishing blend of absolute goodness. A superior and versatile product.
Earth and Sky - Calling all oud lovers. As the name suggests, this is an earthy scent with hints of cypress and seaweed. A dark and musky scent.
Endless Summer - Bright, fresh, with a masculine touch of ozone and musk. Don’t let the refreshing feel of summer escape with this all day cologne scent.
Everlong - This is our take on a barbershop cologne. Notes of lemon, bergamot, cool mint, lavender, green accord, sandalwood, cedarwood, amber and musk. Fresh, clean and masculine with a fresh out of the shop feel.
Glow - Citrus lovers, you've found your scent. A perfect blend of orange, lemon, and lime, like no other. Ripe with energy, this will give you that fresh glow feel.
Hotel California - You know the vibe. A coastal classic with a little mystery. Summery zest, woody cedar and oak moss, with a twist of tobacco and fresh green notes. Layers of masculinity and timeless sophistication.
House of Lords - Feel the wind and breathe it in. This is success. A unique cologne scent with notes of mandarin, pink pepper, ginger, vetiver, pineapple, birch, and musk.
House of North - Citrus and woody notes of bergamot, ginger, and vetiver. A subtle yet classic, clean scent.
Night Owl - This subtle and clean scent is sophisticated enough for a cool night out, but is perfect for a cozy night in. Notes of fresh warm cedar, new caledonian sandalwood, woody accord, and citrus. Cool, clean, and calming.
The Lost Boys - Be forever young in this energized and spicy wood cologne. Citrus forward zestiness meets a classic warm amber and wood base balanced by unique top notes of cranberry tart sweetness.
The Outlaw - Make a statement without saying a word. A rustic and smooth scent that evokes feelings of a relaxing bourbon after a long day. Warm amber, aged wood and smooth bourbon come together to create a rugged yet sophisticated scent.
VS 1874 - Timeless and sophisticated, this is a classic tobacco vanilla scent. Notes of creamy tonka bean, vanilla, cocoa, dry fruit, and sweet wood sap. This is a crowd favorite.
HALL OF FAME
24K - Shine bright with this citrus and birchwood blend with a musk finish. Masculine and fresh.
All Hallows' Eve - Pumpkin spice is elevated with earthy chai spices and sophisticated sandalwood.
Anti Social Beard Club - We don't want to talk about this one.
Antigua - Sweet and musky papaya.
Auld Lang Syne - Cheers beards! Tart red cranberries mingle with sweet pear in this effervescent champagne toast to the new year!
Banana Cream Pie - Banana pudding and cool whipped cream are sweet southern treat.
Banner 18 - Citrus, musk, and hardwood floors with just a touch of Irish luck.
Beach Vibes - Fresh, light, and cool this beach vacation for your beard is a light lemongrass and creamy coconut blend.
Beard Camo - No harsh chemicals here! An herbal blast of citronella, lemongrass, eucalyptus, orange, and evergreen does double duty keeping your beard soft and bugs away.
Beardtoberfest - Just like a brisk New England fall. Warm fall leaves, rosewood, amber, and vanilla.
Black Flag Bay Rum - A true classic. Spiced citrus, earthy pine and a smooth vanilla finish.
Black Flannel - The crisp chill of winter air, white oak, and moss with subtle notes of citrus and apple.
Blackjack - Warm, woody, slightly sweet. A complex blend of vanilla, oak moss, and woods.
Blue Slush - Fresh, sweet and fun. Tart blue raspberry perfect for summer.
Bodega - Bright citrus notes of fresh tangerine and bergamot with a curious twist of a red pepper heat.
Bodega Sunrise - Fresh strawberries and tropical guava layered with vanilla custard.
Brain Freeze - When we say cold, we mean it. You can smell the crushed ice layered with sweet blue raspberry syrup in this blend.
Buzzkill - Honeyed bourbon with an apple twist.
Candyman - Like any urban legend, there are layers of mystery to this scent. Citrusy sweet berry, sharp notes of spicy star anise, dark patchouli and cedar rounded off with a creamy tonka finish.
Chap Butter - the first #NORTHCREW group collab. Cattle dust, leather, and Texas tobacco. Hold the yee-haw.
Chariots of Fire - A nod to the 2024 Summer Olympics in France. French lavender and vanilla, with a splash of coconut milk.
Cherry Crush - Deep red blend of dark cherry, black plum, and tart raspberries
Christmas Beard - Pure crisp peppermint. This is made with 100% natural ingredients.
Christmas Spirit - Crisp caramel apple with a sprinkle of vanilla ginger zest and warm bourbon.
Coastal Christmas - Earthy deep pine, hints of fresh eucalyptus and subtle notes of cozy fireplace smoke.
Coffee & Caramel - Dessert coffee anyone? Fresh roasted coffee, creamy caramel, and sweet chocolate.
Coffee Beard - Coffee, creamy vanilla, praline and maple create a perfect blend just like a cup of the New England favorite.
Cotton Candy - Sweet raspberry and strawberry flavors spun into warm sugar with hints of almond and vanilla.
Cowabunga - A fizzy fruit punch that is totally tubular!
Crunch Berry - Just like the cereal you know and love. Sweet berries and creamy milky goodness.
Dark Spirit - A cool day to night cologne blend of suede, melon and lavender with undertones of patchouli and a subtle pepper note.
Death By Pumpkin - A pumpkin walks into a coffee bar and orders a spiced mocha!
Don Juan - A confident man's go to. A luxurious cologne with fresh citrus, woods, and floral musk.
Double Barrel - Straight from the barrel, charred wood, whiskey, and vetiver. Smooth and strong.
Doughbuster - Donut miss out on this maple glazed, cinnamon sugar dusted delight!
Endor - Feel like an Ewok! Sea weed, oakmoss, citrus, and wood sage.
Frostbite - Arctic fir, cool ozone air, and a light amber note for a briskly cool yet inviting cologne.
Frankenbarry - Sweet Maine blueberries and fresh pumpkin with subtle earthy spices.
Fright Night - Citrus, musk, and sweet earthy notes. Aromatic and crisp.
Gangsta’s Paradise - Smooth sandalwood puts a masculine note in a coconut and pineapple blend for a unique tropical blend.
Ghost - Creepy, dank cellar basement with vanilla sweet marshmallows. One of our odd and unusual scents that is a fan favorite!
Granny Smith - Not too sweet, not too sour. An apple scent with a tart bite.
Grape Soda - There's no mistaking the scent of grape soda. Fizzy and sweet, just like you remember.
Gratitude - Velvety like a warm hug from Kris and Tera. Roasted chestnuts, with warm vanilla, caramel, and wood notes.
Green Tea - Herbal, fresh, energizing and slightly floral with a gentle earthiness.
Haddonfield - A mysterious and complex fall blend of birchwood, cinnamon, hay, rum, and tobacco.
Halloween Hangover - One man's trash is another man's treasure. The traditional fall candy you love or hate that has been passed on by so many. Buttery sweet vanilla and fresh urban air.
Halloween Night - New England maple syrup drizzled over pumpkin spiced waffles.
High Ball - Take that gin & tonic to go! Herbal floral paired with lime zest and a fresh tonic splash.
Highgarden - Lush with greenery and floral notes, fresh and crisp.
Hippie Blend - Patchouli and more patchouli! Notes of fresh mint and citrus brighten this earthy musky scent.
HMLA - Darkly complex, fresh and clean cologne. Classic masculinity shines through this blend of bergamot, Damask rose, suede, and amber.
Holiday Hangover - A perfectly balanced blend of fresh brewed coffee, sweet vanilla cream, and a touch of whiskey smoothed out with a whisper of sandalwood.
Holiday Pine - see Winter Woods.
The Irish Goodbye - Salty air, lush green coastline, with a fresh sweet clover touch.
Jersey Shore - A boardwalk classic! Freshly pulled sweet strawberry saltwater taffy.
Juiced - Peachy citrus blend that is bursting with confidence.
Katahdin - Take a hike up one of Maine's premier peaks. Earthy moss, fresh air, cedarwood and amber.
Kung Fu Chew - Chew on this: 100% pure pink bubble gum yum!
Leatherhead - A subtle berry twist on a true leather and musk scent. Leather up front with a deep blackberry finish.
Let Freedom Zing! - An all natural fragrance that is sunny and sweet. Lemon zest, powdered sugar, and rich vanilla.
Let’s Grow! - Our happy rancher has brought us the best watermelon to create the perfect hard candy scent.
Liquid Gold - Velvety maple syrup with a creamy vanilla addition.
Lost at Sea - Fresh ocean breeze, citrus, and musk with an anchor of pine wood.
Lumberjack - A true masculine and fresh scent. Slight earthiness balances the clean bright notes.
Maine Scarecrow - Zesty apples with a touch of spice combined with creamy marshmallow fluff and a note of sweet tobacco.
Mary Jane - Think fresh picked and lightly floral with an earthy freshness. Clean and green.
The Maverick - Clean, calm, and fresh notes of ylang ylang, beach grass, and bergamot.
Members Only - Smoke, suede, and musk. Deep and dark…dare to join?
Mexican Fried Ice Cream - A hard to resist blend of creamy vanilla with an unmistakable buttery crust and a sprinkle of cinnamon.
Midnight Mass - Dark and complex: evergreen forest, spices and tonka bean.
Nectar of the Gods - Juicy and ripe: peaches, apricots, and pear.
Neon Nights - A Miami style blend of zesty lime, creamy coconut and bright verbena, the perfect scent for bright lights and hot city nights.
Nightcap - Ease into the night with a blend of leather, warm brandy, and woods.
North Crew Christmas - A distinguished and deep cologne. Notes of worn leather, birch wood, earthy plum, and a dusting of vanilla.
Oatmeallica - A legendary blend of oatmeal, milk, and honey.
Orange Creamsicle - Bright zesty orange and soft vanilla cream.
Olde Tradition - When The Outlaw wants to wind down, he reaches for a classic Old Fashioned. Warm, citrusy, and slightly woodsy.
P.S. Stay Bearded - No one will call you basic with this spiced pumpkin blend.
Patriotic Punch - A fresh glass of watermelon lemonade with a twist of pink grapefruit hits the spot!
Peach Pit 90210 - Ripe juicy peach with just the slightest tartness to make the sweet notes really sing.
Pineapple Express - Fresh sliced pineapple on an ambered slab of aged wood.
Pound Town - Sweet strawberries and fresh baked pound cake.
Premium Blend - Creamy vanilla meets tobacco leaf. Sophisticated and smooth.
Pumpkin Beard - Pumpkin gets even sweeter with smooth caramel notes.
Respect - Leather, Mint, and Vanilla. The Bearded Respect collab!
Root Beer Float - A soda shoppe classic. Herbal anise and spicy citrus are balanced by a creamy sweet vanilla and caramel.
Saint Valentine - Chocolate dipped fruits are a sure bet for Valentine's Day.
Salem - Sweet fig, tart and earthy black currant, and musk blend for a uniquely sweet and deep cologne. A one of a kind.
Siamese Dream - Musk, wild berries, and fresh citrus are a sweet combination in this alternative delight.
Six Pack - Beer! Tap in to the malt, hops, and yeast.
Snickah'doodle - Cinnamon sugar dusted buttery cookie. No baking necessary.
Snowblind - Intense fresh evergreen notes of fir, balsam, and spruce doubled down with more wood notes of cedar and sandalwood. Earthy herbal notes of rosemary and subtle leather nuances.
State Fair - Fresh popped salted caramel corn.
Stay Gold - Timeless masculinity: Aged leather, rich mahogany, and sweet tobacco.
Stranger Beards - Berries, candy, bubblegum and a bit of curious mystery are the 80's stars of this blend.
Sugar Daddy - Pistachio and sweet tobacco are silky smooth with notes of salted caramel and ambered vanilla.
Summer Crush - Sweet mango, tart grapefruit and a touch of zesty lemon. Featuring 100% all natural fragrance oils.
Sunset Key - Creamy vanilla, fresh squeezed key lime with a touch of lemon, and the perfect crust.
Texas Pecan Pie - Deeply sweet, sugared pecans and a dollop of whipped cream in a buttery crust.
That's My Jam - Berries and cream! And waffles! Sweet!
The Apache - Clean and complex. Ylang ylang, palo santo, and amber.
The Christmas Story - Dust that Christmas book off and serve up the hot cocoa! Traditional, sweet, and cozy.
The Escape - Tropical crushed pineapple, with fresh grapefruit and creamy vanilla coconut.
The Gathering - Fireside warmth, sweet fall spices, and a cup of Irish Coffee brings everyone together.
The Headless Horseman - Rich caramel and pure pumpkin paired with sweet marshmallow.
The Irish Goodbye - Like the Irish Coast, fresh air, whispers of sea salt, and gentle musk.
The Maverick - A zen balance of beach grass, bergamot, and ylang ylang. Clean and fresh.
The New Frontier - The last days of green forest walks before winter arrives. Fresh evergreen notes, hazelnut, and oak.
The Road Home - Deep woods, crisp winter apple, vanilla, and spice.
The R'oud Dude - Smoked oud and sweetly spiced Root Beer.
Tsunami - A tropical wave of banana, vanilla, and pineapple rum. Surf’s up!
Twisted Apple - Warm cinnamon and clove elevate this apple and citrus blend.
Viking Blend - Crisp fresh apples and warm spiced cinnamon.
Watermelon Shine - 100% all natural fragrance oils for a pure sliced juicy watermelon scent.
We Own The Night - An ode to #NORTHCREW, sweet and spiced apple with crisp autumn air and fallen leaves.
Wicked Citrus - 100% all natural fragrance blend of citrus fruits. Tangerine, orange, bergamot.
Winter Break - Bright and sweet, notes of citrus and mango. Shout out to Bkoz!
Winter Chill - Fresh, calming, yet energizing. Eucalyptus and sweet spearmint.
Winter Woods - Fresh cut pine, blended with orange, a regal and aromatic frankincense.
Wolfpack - A fresh cologne blend of aquatic and wood notes.
Xibalba - Dark notes of palo santo and musk with a touch of citrus.
Let customers speak for us
from 1006 reviewsSo fresh! So clean! Probably my second favorite from True North!! Hope it sticks around!!!
I bought a few butters as gifts and my boyfriend loves them. I didn’t pay attention to them being 4 oz, so we were pleasantly surprised when they arrived. Great products and scents!
Just amazing! Opens up in beard a little and is just a perfectly fresh scent!!! Great way to round out scent number 100!!!!!!!
This has to be one of the smoothest butters I have ever had…and the scent is f’n amazing
I’ve tried a few candy/oud profiles and they’ve always left me with a too sweet/ to strong of a cologne feeling. I think True north hit the “sweet” spot perfectly on this one. Candy cologne would be the perfect description with just the right amounts of each…..
The version of bears butter I had no idea I needed!!
I don’t know if anyone else makes a liquid butter quite like this? The other versions I’ve tried have been the consistency of yogurt.
I was scared this would be greasy. But I feels exactly the same in beard as traditional butter. Give it a try!
Leaves my face feeling clean and refreshed. Will be buying this for my routine from now on!!
Wow! I was very impressed with this collection. You tell so much love and attention was absolutely poured in this. From the stickers right down to the amazing scents! As I’m writing this it’s currently sold out, BUT you can still buy them individually. I wouldn’t sleep on any of them! Another home run from true north!
For being my first time ever using a stripping wash it was phenomenal the feel in beard after applying and drying made my beard soft and smooth as if I had oil still in and my beard stayed fluffy as well highly recommend everyone to add this as part of your beard routine.
This beard butter is the truth, never had this type of texture from a beard butter, and the feeling that it leaves on the beard is just great. Look forward to trying the other scents, but I'm seeing why 1989 was highly recommended to get first!
Love the consistency! This butter is as smooth and hydrating/nourishing as you could ask for. The hype surrounding this butter and company are real! Thanks TNBC for a great product.