FAQs
FREQUENTLY ASKED QUESTIONS
What do you recommend I use in my daily beard care routine? Your beard care routine is as unique as you. There is no one right way to follow, it's a matter of finding what works best for you that you can stick to and see results! We always recommend starting with a Beard Oil as the most basic form of beard care, but if you need more help please email us! We love to talk about beard care and would love to help tailor a routine that works best for you!
How do I use your products? Our products were carefully created and tested (only on humans!) to promote healthy hair and skin. You can find how to use instructions on each product as well as more detailed instructions here on our site on each product page. We strongly suggest the less is more approach. You can always dial it up and add more, but a little goes a long way with True North Co. products. Start with a couple drops, or a pea sized amount and slowly add more as needed based on length and thickness.
Balm, Butter, Oil...what's the difference? All beards need moisture, some more than others. Some beards require more specific care. Here's the breakdown:
- Beard Oil should be used as a daily light weight moisturizer at the roots aka your follicle. This keeps the skin under your beard happy. Happy skin means a healthy beard. We recommend you use your Beard Oil daily.
- Beard Butter should be used as a light/medium moisturizing treatment for your hair. We like to use it overnight to allow it to sink in and really soften those whiskers but you can use it in your daytime routine as well. We recommend using Beard Butter consistently to your liking, but every day is not necessary.
- Beard Balm is for those looking to add moisture while sculpting and styling during the day. Our Balm is a light/medium hold that will keep flyaways in line.
My Beard Butter/Balm melted, what should I do? Don't worry, a melted Butter or Balm can be saved. The consistency may change slightly, but it will still work just as well. Just pop it into your refrigerator (1 hr) or freezer (30 min) to help bring it back to its original form.
Who can use our products? While we are a beard company, we encourage ANYONE to try our products! Your oil, balm, soap, butter, etc. don't know your age, race, gender, or even if you have a beard. Our products can be used in many different ways and can serve different purposes that we may not have even thought of yet. That's the beauty of using all natural products. Just avoid your eyes. And definitely don't eat them.
My Butter/Balm feels gritty, is it ok to use? Definitely. Using all natural products can sometimes mean small inconsistencies. No two snowflakes are the same in nature and sometimes our products can look or feel different due to many different circumstances outside of our control. Give your Butter/Balm a moment to warm up between your fingers before you apply it and it should be smooth sailing!
Let customers speak for us
from 1342 reviewsThis is one of my fa favorites oil scent I have found. It's a sophisticated but gentle at the same time it takes me back to my roots of NYC bodegas. 9 out of 10 definitely recommend this company and any of there products . Please tell them Bishop send you.

This scent is rugged, it's bold, great cologne scent that lasts. I absolutely can not get enough of the Outlaw scent, picked up both oil and butter and have no regrets. The butter is smooth and a little goes an long way. No heavy feeling in beard not greasy, and in a 4 oz. Can't go wrong with this amazing scent from True North. Easily on my top scent profiles ever.

Yet another banger scent from a great company. I will say this my wife thought it was another one of her favorites from True North. To her it resembles Everlong to me I get a hint of Night Owl . All of my True North products are exceptional.

This body wash is great!!! I just wish they had more of a scent selection.

The scent is amazingly fresh and the feeling in beard is even better. Thanks to Kris and Tera for putting such top notch products out!!

Very nice and mature scent profile. Butter feels simply amazing in beard.
I enjoyed the classiness of the scent with the pimpkin, the woods, freshness, as well as the florals. This has a strong floral aspect to me, but I like it. Its a high class, mature and modern man cologne vibe to me.

This stuff is so good. Great year round scent but I can see how it leans more fall and cool weather. It has a clean and freshness to it from the citrus, but an earthiness from the hazelnuts and depth from the woody base of cedar. I completely get all elements of the profile throughout its complexity of the journey.

Love this scent profile earthy strong enough to know its there but don't punch you in the face perfectly balances, and the butter leaves my beard feeling soft and manageable.

Clean and crisp style shirt. Fits well and very swag designs/features.

Just like the oil and the TNBC "legacy" butter, The Irish Goodbye is a TNBC staple. Love using liquid butter especially in the Texas summers! Kris and Tera killed it with this scent and liquid butter!

This one is strictly leather and a nice sweet blackberry note. This one has moved into my top 7!

Just like he oil. The Apple and Honey strive with this one! A boozy finish smooths this one out towards the end!

Love this sweet boozy scent! The apple & Honey are the stars here with a boozy finish coming later. This one has moved into my top 10!

This one is special! The palo santo comes through first followed by a citrus musk! This one is easy to wear! Can't wait to get my hands on the butter one day!

This one is special! The palo santo comes through first followed by a citrus musk! This one is easy to wear! Can't wait to get my hands on the butter one day!
