FAQs
FREQUENTLY ASKED QUESTIONS
What do you recommend I use in my daily beard care routine? Your beard care routine is as unique as you. There is no one right way to follow, it's a matter of finding what works best for you that you can stick to and see results! We always recommend starting with a Beard Oil as the most basic form of beard care, but if you need more help please email us! We love to talk about beard care and would love to help tailor a routine that works best for you!
How do I use your products? Our products were carefully created and tested (only on humans!) to promote healthy hair and skin. You can find how to use instructions on each product as well as more detailed instructions here on our site on each product page. We strongly suggest the less is more approach. You can always dial it up and add more, but a little goes a long way with True North Co. products. Start with a couple drops, or a pea sized amount and slowly add more as needed based on length and thickness.
Balm, Butter, Oil...what's the difference? All beards need moisture, some more than others. Some beards require more specific care. Here's the breakdown:
- Beard Oil should be used as a daily light weight moisturizer at the roots aka your follicle. This keeps the skin under your beard happy. Happy skin means a healthy beard. We recommend you use your Beard Oil daily.
- Beard Butter should be used as a light/medium moisturizing treatment for your hair. We like to use it overnight to allow it to sink in and really soften those whiskers but you can use it in your daytime routine as well. We recommend using Beard Butter consistently to your liking, but every day is not necessary.
- Beard Balm is for those looking to add moisture while sculpting and styling during the day. Our Balm is a light/medium hold that will keep flyaways in line.
My Beard Butter/Balm melted, what should I do? Don't worry, a melted Butter or Balm can be saved. The consistency may change slightly, but it will still work just as well. Just pop it into your refrigerator (1 hr) or freezer (30 min) to help bring it back to its original form.
Who can use our products? While we are a beard company, we encourage ANYONE to try our products! Your oil, balm, soap, butter, etc. don't know your age, race, gender, or even if you have a beard. Our products can be used in many different ways and can serve different purposes that we may not have even thought of yet. That's the beauty of using all natural products. Just avoid your eyes. And definitely don't eat them.
My Butter/Balm feels gritty, is it ok to use? Definitely. Using all natural products can sometimes mean small inconsistencies. No two snowflakes are the same in nature and sometimes our products can look or feel different due to many different circumstances outside of our control. Give your Butter/Balm a moment to warm up between your fingers before you apply it and it should be smooth sailing!
Let customers speak for us
from 1637 reviewsI bought this for hunting. It is about as sent free as you can get. There is a slight earthy nutty scent when you warm it up in your hands but it does a great job like all the rest of there products

I think it was 11 tiny sample bottles in all, perfect for picking my first full size order. Only issue is they have so many other scents not in the sample pack that sound good as well. Many choices. As for the oil, it softens and styles incredibly, and the softness last as long or longer than any oils I've tried. The Irish Goodbye, Lost at Sea, and Black Flannel are the 3 I've tried so far, and will probably be my favorites of the pack, with The Irish Goodbye winning the Gold.

Great scent. Another great scent from TNBC. And of course leaves my beard feeling brilliant.

This butter is sooo smooth. And this scent is gorgeous. Mellow and consistent, all day long. Get some in your beard

Out of my entire beard oil collection, this one easily takes the top spot. From the first drop, it captures everything I love about a perfect fall fragrance! This is my top compliment getter and boy does this thing project and last! This isn’t just another beard oil, it’s the one I keep coming back to. Rich, layered, and unforgettable

This beard oil stands out as something truly unique. The fig introduces a rich, subtly sweet note, lush, green, and sophisticated. Black currant adds a bold twist, with its dark, fruity sharpness giving the fragrance a daring edge that feels uncommon and memorable. Anchoring it all, the musk provides depth and warmth, ensuring the blend stays masculine and grounded. Don’t hesitate on this one! 11/10 but rating

If you don’t buy this scent I can’t be friends with you. I don’t even know why we are having this conversation right now, this should already be in your cart! 10/10 buy rating!

When it comes to cologne style scents, TrueNorth does NOT MISS. This scent is everything you want in a blend. 10/10 buy rating!

The scent is both comforting and confident…perfect for evenings, cooler weather, or anytime you want to lean into sophistication. It’s masculine without being harsh, smooth without being sweet, and balanced in a way that feels both powerful and approachable. Beyond the scent, the oil itself keeps the beard soft, manageable, and healthy, leaving behind only a polished touch. 10/10 buy rating

I don’t like the word clean, this is not a soapy cologne scent! This is a refined masculine cologne scent. Has lasting power and as always with TNBC, feels great in beard. 10/10 buy rating

This blend feels like confidence bottled up—a shot of citrus-fueled energy anchored by timeless woods! 9/10 buy rating

The scent is balanced—masculine yet approachable, bold yet smooth. It’s the perfect everyday wear for someone who wants their beard care to feel both refreshing and confident. Not only does it smell incredible, but the oil itself leaves the beard soft, conditioned, and well-nourished without feeling greasy! 10/10 buy rating!

Great stripping wash. Use one or twice a week for a deep clean and reset on my beard. Highly recommend.

I really like the stronger scent. It is smooth and easy to apply.
