FAQs

FREQUENTLY ASKED QUESTIONS

What do you recommend I use in my daily beard care routine? Your beard care routine is as unique as you. There is no one right way to follow, it's a matter of finding what works best for you that you can stick to and see results! We always recommend starting with a Beard Oil as the most basic form of beard care, but if you need more help please email us! We love to talk about beard care and would love to help tailor a routine that works best for you!

How do I use your products? Our products were carefully created and tested (only on humans!) to promote healthy hair and skin. You can find how to use instructions on each product as well as more detailed instructions here on our site on each product page. We strongly suggest the less is more approach. You can always dial it up and add more, but a little goes a long way with True North Co. products. Start with a couple drops, or a pea sized amount and slowly add more as needed based on length and thickness.

Balm, Butter, Oil...what's the difference? All beards need moisture, some more than others. Some beards require more specific care. Here's the breakdown:

  • Beard Oil should be used as a daily light weight moisturizer at the roots aka your follicle. This keeps the skin under your beard happy. Happy skin means a healthy beard. We recommend you use your Beard Oil daily.
  • Beard Butter should be used as a light/medium moisturizing treatment for your hair. We like to use it overnight to allow it to sink in and really soften those whiskers but you can use it in your daytime routine as well. We recommend using Beard Butter consistently to your liking, but every day is not necessary.
  • Beard Balm is for those looking to add moisture while sculpting and styling during the day. Our Balm is a light/medium hold that will keep flyaways in line.

My Beard Butter/Balm melted, what should I do? Don't worry, a melted Butter or Balm can be saved. The consistency may change slightly, but it will still work just as well. Just pop it into your refrigerator (1 hr) or freezer (30 min) to help bring it back to its original form.

Who can use our products? While we are a beard company, we encourage ANYONE to try our products! Your oil, balm, soap, butter, etc. don't know your age, race, gender, or even if you have a beard. Our products can be used in many different ways and can serve different purposes that we may not have even thought of yet. That's the beauty of using all natural products. Just avoid your eyes. And definitely don't eat them. 

My Butter/Balm feels gritty, is it ok to use? Definitely. Using all natural products can sometimes mean small inconsistencies. No two snowflakes are the same in nature and sometimes our products can look or feel different due to many different circumstances outside of our control. Give your Butter/Balm a moment to warm up between your fingers before you apply it and it should be smooth sailing!

Let customers speak for us

from 1477 reviews
The Ombre - Unmistakable Ruggedness!

Rich, Dark, and Bold. Ultra Masculine, Well Layered, Woody, Leathery, Outdoorsy. A cologne vibe with an unmistakable ruggedness at its core! Masterful, unforgettable scent creation in True North's renowned super smooth, zero grit, FOUR OUNCE BUCKET of premium beard butter! DO NOT miss this one!

Robert Jones
The Ombre Beard Butter
The Ombre Beard Butter
Beard Butter is the Best!!!

This is the 2nd Bead Butter product and it's great! The very best on the market I've tried. This fragrance is just right; not over powering and not too faint. You won't be disappointed.

Steve Ross
Earth and Sky Beard Butter
Earth and Sky Beard Butter

Great scent!

Andrew
The Midnight Rider Beard Oil
The Midnight Rider Beard Oil

Great scent!

Andrew
The Midnight Rider Beard Butter
The Midnight Rider Beard Butter

Juiced is amazing! Do NOT sleep on this scent!

Andrew
Juiced Beard Oil
Juiced Beard Oil

Juiced is amazing! Do NOT sleep on this scent!

Andrew
Juiced Beard Butter
Juiced Beard Butter
Great scent!

This is definitely my second favorite scent following behind the Acqua Di Beard. Aside from the scent profile, no other brand I have used compares to the consistency of their butter!

Kevin Alldredge
Bearded Savage Beard Butter
Bearded Savage Beard Butter
Very awesome beard butter!

Easy to apply and the smell gets hella compliments!!! I totally recommend this!

Gurgurpal Mann
Midnight Mass Beard Butter
Midnight Mass Beard Butter
Wicked Honey Beard Butter

Top shelf ultra smooth, zero grit True North Beard Butter. Such a phenomenal scent, truly unique. I used the butter with the Wicked Honey oil and the combination added such depth to the scent profile. Scent strength is a solid medium with duration being a nice ten hours plus. The honey scent is well layered, slightly sweet, warm, with a wicked kiss of spice reminiscent of a hot honey. The candied almond provides a subtle backdrop, soft, nutty, almost woody, even. This one leaves the beard silly soft!

Robert Jones
Wicked Honey Beard Butter
Wicked Honey Beard Butter

Good strong scent that i love. This is my fist experience with true north products. First off the butter is a little runnier than what im used to but i dont dislike it, just have to get used to it. It cuts well with my beard wax for a makeshift balm of sorts. Overall satisfied and honestly will probably try other scents and products.

C.O.
Let's Grow! Beard Butter
Let's Grow! Beard Butter
Wicked Citrus: Wickedly Refreshing!

A staple from TNBC, Wicked Citrus is now in liquid butter form! Not much to say about this one. It’s TNBC’s signature citrus scent and for good measure! It’s a top citrus scent in the beard community. Oh, and it’s Essential Oil only! 10/10 with a Puddles seal of approval! ⭐️

David “Pudd” Rhodes
Liquid Butter
Liquid Butter
Juiced: Fresh and Bright!

Just like the oil. Juiced puts a smile on my face. It’s so simple but it never seems to get old. The melon is my favorite note in this even though it’s subtle. If you like any kind of citrus style scents, then this one is for you! 9/10 with a Puddles seal of approval! ⭐️

David “Pudd” Rhodes
Liquid Butter
Liquid Butter
The Healer: Refreshing & Invigorating!

Probably the smoothest and most soothing scent TNBC has released. The aloe is front and center followed by a succulent “dewy” note that’ is the star of this scent. I may have just found a new nighttime scent! 10/10 with a Puddles seal of approval! ⭐️

David “Pudd” Rhodes
Liquid Butter
Liquid Butter
Clean, Aromatic, & Relaxing!

Didn’t think I’d love this one so much. It’s a very light scent to my nose but it still delivers nonetheless. The aloe scent is front and center with a slight “dewy”’finish that takes this one over the top. Clean and therapeutic are the two words that come to mind! 10/10 with a Puddles seal of approval! ⭐️

David “Pudd” Rhodes
The Healer Beard Oil
The Healer Beard Oil
Wicked Honey Beard Oil

This one is a truly unique scent. Nice medium scent strength but an amazingly long duration, ten to twelve hours or more! It is absolutely a honey scent, slightly sweet, warm, with a touch of spiciness to it, kind of like a hot honey. The candied almond provides a subtle backdrop, soft, nutty, almost woody, even. Feel in beard is truly S-tier!

Robert Jones
Wicked Honey Beard Oil
Wicked Honey Beard Oil